February 27, 2007

Godrej Consumer Products launches "Vigil", the First Grade 1 Health Soap in India

Godrej Consumer Products Ltd., a leading player in the FMCG industry, has announced the launch of Vigil, India's first and only Grade I Health soap. The advanced Triple Control System (TCS) used in Vigil removes germs, acts faster and lasts longer. It has 76 % Total Fatty Matter (TFM) as prescribed by the Bureau of Indian Standards (BIS).

Godrej Vigil offers better quality and higher quantity at an affordable price. It comes with an alluring fragrance and in an attractive pack. It is available in 75gms and 125 gms packs, priced at Rs. 11/- and Rs. 18/- respectively.

What is Grade 1: The grading of the soap is determined by the percentage of Total Fatty Matter (TFM) in the soap. TFM content is the ratio of mass of the fatty content to the mass of the soap. So, the higher the TFM the better and purer is the soap. The TFM of a Grade 1 soap is minimum 76 per cent with no fillers, thus making it a purer soap. The soap with the higher TFM gives more lather, lasts longer and, more importantly, cleans better.

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